Say Goodbye to Having a Wardrobe Full of Clothes But Nothing to Wear.

Join our members in helping us create the Udo dress, the hardest working wardrobe staple known to woman.

Become A Founding Member

One Dress, 4 Ways To Style It

We're creating 'The Udo dress'. A versatile wardrobe staple that can be worn 4 ways. With no zips or buttons, you can achieve a stylish look in under 60 seconds. Perfect for the good, the bad and the messy days.

  • Membership Community

    Become a founding member and join 45 other incredible Mums, Doctors, Creatives & Executives helping us to bring the Udo Dress to life.

  • Versatility Guarantee

    We guarantee the Udo Dress will be the hardest working garment in your wardrobe.

  • 30 Day Returns

    If you change your mind about membership or if you are unsatisfied with the final dress, we guarantee 30 day returns on your purchase.

  • Zara Odu

    Expert sustainable fashion advisor, advancing circular practice globally.

    Zara 
  • Kalkidan Legesse

    Social entrepreneur, mentor.

    Kalkidan 
  • Gigi Marin

    Designer and personal stylist.

    Gigi